If a CMO of a complex global $10B+ company can write their strategy on one page, why can’t you?
One of my clients created a placemat for her CEO to review her new strategy. All on one page.
It is an art using fewer words.
You don’t need a 120 page deck to convey your message.
You do need to speak at the right altitude for your audience.
Your board needs your point of recommendation, not your endless debate.
Be clear on the intent of your conversation and state it to prevent crossed wires.
State the headline first, your audience will ask you for the detail they need next.
Don’t use a paragraph when a sentence will do.
Don’t use a sentence when one word will do.
Don’t use a word when silence will do.
I’ll stop now.
Dedicated to growing your business,
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