It’s budget planning time in many companies right now. Long arduous meetings and more secret moves and slights of hand than any high roller pit in Vegas.
The results can be greater than any roulette wheel spin, it’s how you get your funding and support. Yet, if your peers aren’t supporting you, it can be a painful process.
This is where I see so much lost in translation between marketing, finance, technology, design, business development, hardware, software teams and creative teams.
It’s impossible to get the support of your marketing peers if you don’t fully understand why they believe their programs and initiatives will drive business results.
It’s impossible to get your technology teams to develop solutions that will help your customers and employees if they don’t fully understand what new markets the company is trying to enter and the customer experience you are wanting to create.
You will never convince your finance and investor relations partners of the need for the next investment or acquisition if they don’t fully understand your current product offerings, where the market is going, and what services and offerings you plan to offer in the future.
“They just don’t get it Val!” - Is a phrase I hear many times when leaders are talking about their peers.
It’s not them, it’s you. You have failed to help them understand and believe in what your team is driving, and you may learn something along the way that changes your mind when you do.
I share more about how you form a symbiotic relationship with creative, technical, and business minds in my forthcoming book, The Innovation Trifecta.
If you don’t want to wait for the book to hit the shelves in 2019, let me know and we can talk about how I can help you right now.
To your rapid team growth!
Dedicated to growing your business,
Val
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