NEW BOOK – words that work, ORDER NOW
As a CEO or senior executive, the stakes are extraordinary in every conversation. Millions or even billions of dollars are in jeopardy during board meetings, investor calls, media interviews, customer interactions and employee conversations. The most successful executives know this and prepare with precision what to say and when to say it. This thoughtful and intentional focus is required for leaders to drive profitable growth.
Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time and calls on leaders to challenge the 'usual' business conversations. Using examples from Starbucks, Microsoft, Amazon and BMW, Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skillfully and persuasively.
WORDS THAT WORK, Executive Reviews
“Val Wright has been an immensely valuable strategic advisor to me surrounding innovation and leadership through acquisitions and an IPO. I have considered her previous books required reading for any executive responsible for leading people through growth and change, and her clear, insightful voice will put her new book on the top of my recommended reading list. In her characteristic style, Wright provides candid advice every leader needs to navigate innovation, communicate with impact, harness emotions, and actively manage external and internal communications. The easy-to-read format addresses the many situations executives will go through when they are asked to create outcomes that stretch beyond the current trajectory of the business.”
John Schneider, Chief Marketing Officer, Betterworks
"Val Wright's third book sets us on a path to the essential art of truth-telling in business. I've used Wright's words in many situations and it's true, they do just work! The practical examples in this book will allow every leader to speak more boldly, which will grow their business and career."
Susan Potter, Vice President of Digital Experience, Hootsuite
“This book is a culmination of the wise counsel Val Wright has given me over the last few years. Just the right words at the exact right moment. Every leader needs to read this book and benefit from its confidence-building positivity. The world needs to hear from more incredible, badass, uplifting women like Val Wright.”
Ronalee Zarate-Bayani, Chief Marketing Officer, Newlight Technologies
“As the CEO of my own STREAM foundation and creator of STEM-based cooking classes and workshops, the advice in this book is super valuable. It is full of new ways of how to put your customers at the heart of your company, manage your external media relationships, and lead with purpose, heart, and passion. As a 16-year-old business owner, Words That Work gives me the playbook for continuing to grow my business to new heights! Your work, advice, and tools are priceless information for any business entrepreneur.”
Simone Bridges, CEO, Goddess Food Factory, Founder, Simone Bridges Inspires Inc.
"Val Wright has made the ultimate guide to business communication. Words That Work is full of suggestions and alternative statements that open up communication. I am excited to have this new tool that will help me improve my ability to ask questions and affirm what others are saying."
Rachel Canales, Chief of Staff, Global Accounts / Chief Customer Advocate, Lenovo
If you are interested in purchasing a bulk order, contact me so I can extend favorable discounts to you.
Note: if you don't have a default email client on your device, please email Val at: val@valwrightconsulting.com.